certified course: digital marketing

Digital marketing is one of the few exciting industries where the demand for skilled professionals is higher than the supply. This provides you with a great opportunity to be looking into a digital marketing qualification. Innovation in marketing is through digital channels nowadays.

This two week Digital Marketing is ideal for those who want to develop on their marketing skills. Delegates will be exposed to practical skills including how to create and implement effective digital marketing strategies. This course will provide you with a world class learning experience, with engaging lectures, excellent online resources and student support.  

Learning Objectives

The main objectives of the programme will be to explore:

  • Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
  • Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
  • Integrate your Digital Marketing plans into your overall marketing strategy
  • Drive new visitor traffic to your website while improving online conversion rates
  • Understand how Digital Marketing can help you grow your business, domestically and internationally
  • Identify various online applications and resources that can help build effective and profitable websites
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts

Course Outline

  • Introduction to Digital Marketing
  • Search Engine Marketing
  • Pay Per Click
  • Display Marketing
  • Email Marketing
  • Social Media Marketing
  • Partner marketing including affiliate marketing
  • Online advertising including ad networks and Behavioural Targeting
  • Mobile Marketing
  • Analytics
  • Strategy and Planning

Who Should Attend?

  • Staff responsible for developing or implementing the organisation’s online strategy:
  • Professionals who need to understand Digital Marketing or get more out of their Digital channels
  • Marketers who want to fast-track their career or improve their position in the market-place
  • Small business owners who need to maximise online channels for growing their business

The Capworth Training team will take steps to ensure that in house programmes are run at a time that suits you. Contact our client liaison team corporate@capworthtraining.com to discuss running this programme in house.

Location: London

Dates: 18th – 29th July 2016

Contact Capworth for price details.